Business Analytics Industry Meetup

This fall marks the launch of the Wisconsin School of Business’s new Master's in Business Analytics and many new analytical classes. We are hosting an industry meeting to share more on these initiatives, capture industry advice, and inspire our students with real industry experts. We hope you can join us Thursday morning, October 24, 2019.

Dean Sambamurthy will welcome the group, talk about the impact of the digital economy on higher education and how the School is making an impact with business analytics initiatives.

We appreciate the support and engagement of alumni and industry partners and look forward to meeting with you. Students from all business programs who have an interest in business analytics will also attend the meeting.


R.S.V.P. by completing our registration form. Colleagues are encouraged and invited to attend. Everyone attending should register individually.

Event Details

Icon of a clip board with check boxes that have been checked off

Time and Date

Thursday, October 24, 2019 from 9:00 a.m. to 1:30 p.m. 
(add to your calendar)

Icon of a location marker on a map


Grainger Hall Plenary Room and East Atrium
975 University Avenue
Madison, WI 53706


Thursday, October 24, 2019

Time Description 
9 a.m.–12:30 p.m

Opening Remarks

  • Dean Sambamurthy

Program Overview

  • Kristin Branch
    Director, A.C. Nielsen Center for Marketing Research and MS in Business Analytics program
  • Daniel Bauer
    Associate Professor, Risk and Insurance
  • Jordan Tong 
    Associate Professor, Operations and Information Management

Presentations of the New Analytics Courses

  • MSBA Students

Industry Discussion and Advice

  • Small table discussions for industry representatives and students followed by full-group discussion.
12:30–1:30 p.m Networking Lunch
Student and Industry Representatives

MS in Business Analytics

Apply advanced tools to leverage data and answer complex business questions in any industry with this STEM-designated degree.